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Prompt Library

Copy, replace the [BRACKETS] with your details, and paste into ChatGPT, Claude, or Gemini. Written for real small-business work.

How to use these: every prompt has [BRACKETED PLACEHOLDERS] — replace them with your business details before running. The more specific your details, the better the output. If the first result isn't right, don't start over: reply with what to change.

Marketing & Content

Turn one idea into a week of content, write copy that sounds like you, and stop staring at blank pages.

Service page that sells

Write a web page for one of your services that speaks to real customer worries.

You are a conversion copywriter for local service businesses. Write a service page for my business.

Business: [BUSINESS NAME], a [TRADE/INDUSTRY] company in [CITY].
Service: [SERVICE, e.g. "tankless water heater installation"]
Who buys it: [TYPICAL CUSTOMER, e.g. "homeowners 35-65, older homes"]
What makes us different: [DIFFERENTIATORS, e.g. "same-day service, 10-year warranty"]

Requirements:
- A headline that leads with the customer's problem, not our name
- 3 short benefit sections with specific, concrete details (no fluff like "quality service")
- Answer the 3 biggest objections (price, trust, timing) without being defensive
- One clear call to action: [CTA, e.g. "call for a free estimate"]
- 8th-grade reading level, short paragraphs, no exclamation marks

Review replies (good and bad)

Respond to any Google review professionally in your voice.

You reply to Google reviews for [BUSINESS NAME], a [TRADE/INDUSTRY] business. Our tone: friendly, professional, human — never corporate or defensive.

Reply to this review:
"""
[PASTE REVIEW]
"""

Rules:
- If positive: thank them by name, mention one specific detail from their review, invite them back. Max 3 sentences.
- If negative: acknowledge the specific complaint without excuses, state one concrete thing we'll do, move the conversation offline ("call me directly at [PHONE]"). Never argue facts publicly. Max 4 sentences.
- Sign as [OWNER NAME], Owner.

A month of social posts from one job

Turn one completed project into a month of social content ideas.

I run [BUSINESS NAME], a [TRADE/INDUSTRY] business in [CITY]. Here's a recent job we're proud of:

[DESCRIBE THE JOB: what was wrong, what you did, the result, anything unusual]

Create a 4-week social content plan from this one job:
- Week 1: before/after post (write the caption)
- Week 2: educational post — what homeowners should know about this problem
- Week 3: behind-the-scenes / how-we-did-it post
- Week 4: customer-outcome post with a soft call to action

For each: a caption under 100 words, a hook first line, 3 relevant hashtags, and what photo/video to use. Sound like a real local business, not an agency.

Monthly customer newsletter

A newsletter customers actually open, from a few bullet points.

Write a monthly email newsletter for [BUSINESS NAME] customers.

This month's raw material:
- [ITEM 1, e.g. "spring AC tune-up special, $89"]
- [ITEM 2, e.g. "we hired two new techs"]
- [ITEM 3, e.g. "reminder: change furnace filters"]

Format:
- Subject line (under 45 characters, curiosity or benefit driven — give me 3 options)
- Opening line that's about the READER, not us
- The items above rewritten as short, skimmable sections
- One clear call to action
- Total under 250 words, conversational tone

Operations & Office

Documentation, scheduling, and the daily paperwork that eats your evenings.

SOP from a brain dump

Turn a rambling description of how you do something into a step-by-step procedure anyone can follow.

Turn my rough description into a clean Standard Operating Procedure (SOP) a brand-new employee could follow.

Task: [TASK NAME, e.g. "closing out a completed job"]
Here's how we do it (rough brain dump):
"""
[TYPE OR DICTATE EVERYTHING — order doesn't matter, include the exceptions and gotchas]
"""

Format the SOP with:
1. Purpose (one sentence)
2. When to do it / who does it
3. Numbered steps (one action per step; put warnings in bold BEFORE the step they apply to)
4. Common mistakes section
5. "Done looks like" — how to verify it was done right

Ask me up to 3 clarifying questions first if anything important is missing.

Complaint response draft

Draft a calm, concrete reply to an upset customer message.

You handle customer service for [BUSINESS NAME]. A customer sent this message:
"""
[PASTE CUSTOMER MESSAGE]
"""

Context: [WHAT ACTUALLY HAPPENED, e.g. "tech was 2 hours late because prior job ran over; we didn't call ahead"]

Draft a reply that:
- Acknowledges their specific frustration in the first sentence (no "we apologize for any inconvenience")
- Takes responsibility for what was actually our fault, without over-apologizing for what wasn't
- Offers one concrete make-good: [WHAT YOU'RE WILLING TO OFFER, e.g. "waive the service fee"]
- Ends with a specific next step and timeframe
- Under 150 words, warm but professional

Meeting notes to action list

Turn a transcript or messy notes into owners, actions, and deadlines.

Here are notes/transcript from our team meeting:
"""
[PASTE NOTES OR TRANSCRIPT]
"""

Produce:
1. Decisions made (bullet list, one line each)
2. Action items as a table: Task | Owner | Deadline | Blocked by
3. Open questions nobody answered
4. Anything that sounded like a commitment to a customer (flag these!)

If an action item has no owner or deadline in the notes, mark it "UNASSIGNED" rather than guessing.

Job posting that attracts the right people

Write a hiring post for a role, tuned to filter for what actually matters.

Write a job posting for [BUSINESS NAME] in [CITY].

Role: [ROLE, e.g. "service plumber, 3+ years experience"]
Pay: [RANGE AND STRUCTURE — be transparent]
The truth about the job: [THE GOOD AND THE HARD PARTS, e.g. "on-call one weekend a month, take-home van, no micromanaging"]
What separates our best people from the rest: [E.G. "they talk to homeowners like neighbors, not transactions"]

Requirements:
- Headline that leads with the strongest selling point (pay, freedom, or growth)
- "A day in the life" paragraph that's honest, including the hard parts
- Must-haves vs nice-to-haves clearly separated (max 4 must-haves)
- How to apply in one step
- No clichés: no "rockstar", "fast-paced environment", or "competitive salary"

Sales & Estimates

Follow up faster, quote clearer, and win more of the work you already bid.

Estimate follow-up sequence

A 3-touch follow-up sequence for quotes that went quiet.

Write a 3-message follow-up sequence for a customer who received our estimate but hasn't responded.

Business: [BUSINESS NAME], [TRADE/INDUSTRY]
The estimate: [WHAT WAS QUOTED AND ROUGH PRICE]
Days since sent: [X]

Messages:
1. Day 2 (text): friendly check-in, offer to answer questions. Under 40 words.
2. Day 5 (email): add value — one useful piece of information about their project they may not have considered (you pick something plausible for this trade). Soft ask.
3. Day 10 (text): polite "closing the file" message that gives them an easy yes/no. No guilt-tripping.

Tone: helpful neighbor, not car salesman. Never say "just following up" or "touching base".

Plain-English quote explainer

Translate a line-item estimate into words a homeowner understands.

Rewrite this estimate for a homeowner with zero technical knowledge.

"""
[PASTE LINE ITEMS AND PRICES]
"""

For each line item: what it is in plain English, why it's needed (what happens if skipped), in one or two sentences. Then:
- A short "why the total is what it is" paragraph
- The one item where we have flexibility if budget is tight: [ITEM, or "none"]
- Keep all prices exactly as given. Do not add discounts I didn't offer.

Objection practice partner

Role-play price objections before the real conversation.

Role-play with me. You are a homeowner who just received my quote for [JOB] at [PRICE]. You have this objection: [OBJECTION, e.g. "another company quoted 30% less"].

Rules:
- Stay in character; push back realistically but not absurdly
- After each of my responses, break character briefly to score it 1-10 and say what a top salesperson would have said differently
- Escalate through 3 rounds, then end with an honest assessment of whether you'd have bought

Start by voicing the objection.

Customer Service

Faster, kinder, more consistent customer communication — without hiring anyone.

FAQ builder from real questions

Turn the questions customers actually ask into a website FAQ.

Here are real questions our customers ask (from calls, texts, emails):
"""
[PASTE 10-20 RAW QUESTIONS, DUPLICATES FINE]
"""

Business context: [BUSINESS NAME, TRADE/INDUSTRY, SERVICE AREA, ANYTHING RELEVANT ABOUT PRICING/SCHEDULING POLICY]

Produce a website FAQ:
- Deduplicate and group similar questions
- Rewrite each question the way a customer would type it into Google
- Answer in 2-4 sentences, plain English, honest (say "it depends" where it truly depends, but give the range)
- Order by how often the question probably comes up
- Flag any question I should NOT answer publicly (pricing traps, liability)

Appointment reminder set

Confirmation, day-before, and on-the-way messages customers actually read.

Write our standard appointment message set for [BUSINESS NAME].

Details to include where relevant: tech will call ahead, [ARRIVAL WINDOW POLICY], [CANCELLATION POLICY], [ANYTHING CUSTOMER MUST DO, e.g. "clear access to the unit, pets secured"].

Messages (all SMS, each under 60 words):
1. Booking confirmation (sent immediately)
2. Day-before reminder with reschedule option
3. "Tech on the way" with [TECH NAME] placeholder and ETA placeholder
4. Post-job thank-you with review ask (make the review ask feel optional, include [REVIEW LINK])

Friendly, zero corporate-speak, emoji-free.

Call transcript to CRM note

Summarize a customer call into a clean, action-ready CRM note.

Summarize this customer call transcript into a CRM note.

"""
[PASTE TRANSCRIPT]
"""

Format:
- Customer mood: (calm / frustrated / angry) with the quote that shows it
- The issue in one sentence
- What was promised, by whom, by when (exact commitments only)
- Next action and owner
- Churn risk: low/medium/high with one-line reason

Keep it under 120 words. Facts only — no speculation about what the customer "probably" meant.

Finance & Admin

Understand your numbers and chase fewer invoices.

Past-due invoice sequence

Firm-but-friendly collection messages that preserve the relationship.

Write a past-due invoice follow-up sequence for [BUSINESS NAME].

Invoice: [AMOUNT] for [JOB], due [DATE], now [X] days late.
Relationship: [E.G. "long-time repeat customer" or "first-time customer"]

Messages:
1. Day 3 late (email): assume good faith — maybe they missed it. Attach invoice reference.
2. Day 14 (email): firmer, state the amount and date plainly, offer a payment link/plan option: [YES/NO on payment plans]
3. Day 30 (text + email): final notice before [YOUR ESCALATION: late fee / collections / lien rights], stated matter-of-factly, with a same-day way to resolve it.

Professional, never passive-aggressive, never apologetic about asking to be paid.

Monthly numbers in plain English

Paste your P&L or job numbers and get the story behind them.

You are a small-business financial coach for a [TRADE/INDUSTRY] business. Here are this month's numbers:

"""
[PASTE P&L SUMMARY, OR: revenue, job count, average ticket, labor cost, material cost, marketing spend — whatever you have]
"""

Last month / same month last year for comparison (if I have it):
"""
[PASTE OR WRITE "N/A"]
"""

Tell me:
1. The three numbers that matter most this month and why (plain English, no jargon)
2. One thing trending the wrong way I might not have noticed
3. One specific question I should be able to answer but probably can't from this data
4. If you spot a number that looks like a data error, say so instead of analyzing it

Using AI Better

Meta-prompts: get better results from every AI tool you use.

Improve my prompt

Paste any prompt and get a stronger version back.

Here is a prompt I use with AI tools:
"""
[PASTE YOUR PROMPT]
"""

Rewrite it to get better results. Specifically:
1. Add role/context the AI needs
2. Make the output format explicit
3. Add constraints that prevent the failure modes this prompt invites
4. Show me the rewritten prompt, then briefly explain the 3 most impactful changes

Keep it usable by a busy non-technical person — no prompt-engineering jargon in the final prompt.

AI tool evaluation checklist

Pressure-test an AI tool before you pay for it.

I'm considering this AI tool for my [TRADE/INDUSTRY] business: [TOOL NAME + WHAT IT CLAIMS TO DO].

My situation: [TEAM SIZE, CURRENT SOFTWARE, THE PROBLEM I'M TRYING TO SOLVE]

Act as a skeptical operations consultant:
1. The 5 questions I should ask the vendor before buying (specific to this tool type)
2. What a realistic 30-day pilot looks like, with the ONE metric that decides yes/no
3. Hidden costs to check (setup, integrations, per-usage fees, training time)
4. The signs after 60 days that it's failing and I should cancel
5. What I could try for free first that solves 60% of the same problem

Find my next automation

Identify the best next thing to automate in your week.

Interview me to find the highest-value thing I should automate next.

Ask me one question at a time (max 6 questions total) about:
- Tasks I do repeatedly every week and roughly how long they take
- Which of them follow the same steps every time
- Where errors or delays cost me money or customers
- What software I already use

Then recommend ONE automation to build first, why it wins on effort-vs-payoff, and the simplest way to implement it (name specific tool types, free options first). Start with your first question.

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